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It’s Official: You Can No Longer Ignore Tablet PCs, iPads
We know how you operate Mr. Cynical Marketer. Your finely tuned nose can differentiate fads from actual paradigm shifts a mile away. Your trend detecting abilities have kept your career alive while...
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Study: Consumers Exposed to iPad Ads Display Substantially Higher Brand Recall
Since the iPad made its celebrated debut almost a year ago, marketers have wondered how this unique device would function as an advertising platform. Would the vibrant graphics and slick interface...
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No Buyer’s Remorse For Tablet, iPad Owners
In just slightly more than a year, the good folks at Apple succeeded at carving out permanent residency in our grey matter for the concept of “iPad,” and to a lesser extent, “tablet computers.” Even...
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Forecasts Indicate Even More Smartphone and Tablet Growth by 2014
If you already thought that smartphones and tablets had overrun society, then you might want to begin preparations now. A recent study from eMarketer reports that smartphone and tablet market...
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Second Screen Trend is Here to Stay
Social television and the rise of “second screen” users — those watching television while also digitally engaging with fellow watchers or their own social connections — is a trend that appears set to...
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